{"id":24,"date":"2008-07-04T12:15:45","date_gmt":"2008-07-04T10:15:45","guid":{"rendered":"http:\/\/www.lamanufabrique.com\/wordpress\/?p=24"},"modified":"2024-06-03T10:33:53","modified_gmt":"2024-06-03T09:33:53","slug":"marco-polo","status":"publish","type":"post","link":"https:\/\/www.lamanufabrique.com\/wordpress\/marco-polo\/","title":{"rendered":"Le Pescatourisme"},"content":{"rendered":"\n
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<< Retour menu<\/p>\n\n\n\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Valoriser et pr\u00e9server l’espace maritime local<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Le \u00ab\u00a0Pescatourisme\u00a0\u00bb donne la possibilit\u00e9 aux p\u00eacheurs d’accueillir des touristes \u00e0 bord de leur embarcation pour leur faire d\u00e9couvrir, le temps d’une matin\u00e9e ou apr\u00e8s-midi leurs activit\u00e9s de p\u00eache. Le projet vise une diversification de l’activit\u00e9 principale des p\u00eacheurs tout en leur permettant de t\u00e9moigner aupr\u00e8s du public de leur m\u00e9tier et des r\u00e9alit\u00e9s actuelles de la profession.<\/p>\n\n\n\n

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Transmettre au travers d’une identit\u00e9 visuelle simple et ludique les valeurs du \u00ab\u00a0Pescatourisme\u00a0\u00bb, le faire exister \u00e0 l’\u00e9chelle nationale. Au travers de ses rapports, l’association a su institutionnaliser le projet sur plusieurs d\u00e9partements (Var, Corse, Bouches-du-Rh\u00f4ne, Gironde).<\/p>\n\n\n\n

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La communication varie l\u00e9g\u00e8rement pour le grand public, reprenant certains codes du tourisme tout en se rapprochant presque d’une signal\u00e9tique routi\u00e8re. Les prospectus parlent s\u00e9curit\u00e9, horaire, on y rencontre les p\u00eacheurs et leurs embarcations, on y invite le public \u00e0 l’excursion.<\/p>\n<\/div>\n\n\n\n

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<< Retour menu<\/p>\n\n\n\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Institutionnaliser un projet local<\/p>\n","protected":false},"author":3,"featured_media":759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[23],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-identite-visuelle"],"_links":{"self":[{"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":30,"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":1121,"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/posts\/24\/revisions\/1121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/media\/759"}],"wp:attachment":[{"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lamanufabrique.com\/wordpress\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}